East London #vscocam (at East London )
PRINT SHOP – 15 artist prints celebrating, 150 years of London Underground
Open now (from 8 April – 19 April 2014)! We have just finished designing the Art for the Underground shop identity. Drawing upon this existing graphic language, which has been in use now for 150 years, Our design uses large, all-caps New Johnston type with a neon red arrow below. The design aims to be clean, simple and distinctive, and intends to stand out amongst the other busy poster advertisements and general station notices. Arrows have been used in various forms on signage throughout the London Underground, and the one featured in our designs for the Print Shop is taken from the design of those in Piccadilly station itself.
On sale now in Piccadilly Circus station or buy here